LO1 - Reader profile

I believe that the typical age for the readers of my magazine would be around the ages of 20-40yrs old and would consist of both genders. I would expect them to live in a urban setting due to the theme of the magazine being Sheffield. I believe that their hobbies and interests could consist of things such as watching films, going to music gigs and local sporting events. They will probably be reading this magazine due to the fact that they live in Sheffield themselves and they will benefit from reading this magazine because they will learn about many things taking place in the city they live in. They will probably buy there magazines from shops such as WHSmiths and would probably buy a copy at least once a month. I feel that my audience would fall under the social classes of E-F as it would be a free magazine.